Maggie Winters is an entrepreneur, creative director, and human exclamation point. She is the co-founder of This January, a creative agency building next year's brands.
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Speaking Engagements
Advisory Roles
Ad-Related Volunteering
Sexual Health
Reproductive Rights
Breaking Taboos
RECENT WORK
Destination DC's Tourism Recovery Campaign
The pandemic hit DC harder than almost any other American city. To bring tourism back, This January created a campaign to show our neighbors that DC is the capital of *way* more than you might think, produced entirely by the local creative community.
A Community-First Approach for Nixit
This January partnered with Nixit to offer 500 years of free period care at the start of the pandemic, when tampons were nowhere to be found. The free menstrual cups were gone in less than 8 minutes, but the campaign was also an effective tactic for customer-building, encouraging a period care switcheroo at a time when the market-leading solution (tampons) were unavailable.
A Brand Awareness Campaign for Chatbooks
We built a brand campaign for Chatbooks that helped them own the idea of "easy" â from OOH and :30 spots to sonic branding, a custom jingle for Spotify, and a sound for TikTok.
A Brand Identity for A Celebrity's Cannabis Company
Ahead of a multi-state launch, This January built Wiz Khalifa's cannabis brand Khalifa Kush to be as energetic, exciting, and mind-bending as the strain itself.
RECENT WORDS
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